Today’s job candidates have access to more information than ever before about potential employers and what it’s like to work for a company. It’s critical you not only monitor your organization’s online reputation, but also proactively build your image – beginning before you even make initial contact with a prospective hire.

How Your Reputation Affects Hiring

More than 80 percent of all job seekers use internet reviews to decide whether or not to pursue employment at a company. With this in mind, consider the potential impact your online reputation has on your talent pool.

  • Your industry reputation – how your company is regarded among competitors and others in your field – is critical. This includes the perspectives of those who work in your field, as well as external customers, economists, the media and others. If your company is well known for being profitable and socially responsible, following best practices and keeping pace with market trends, you’re more likely to attract top talent, including desirable passive candidates.
  • Even companies with a positive industry reputation may fall short, unless they have a strong candidate reputation. This translates into a consistently positive candidate experience. Prospects who feel an employer failed to treat them with respect; for instance, those who were discouraged by a slow hiring process or poor follow-up communication, will not only turn down your job offer, but also tell their colleagues and connections about their experience.
  • Culture counts! Regardless of how well regarded an organization is or how highly you compensate your people, job satisfaction and engagement ultimately come down to the day to day. Your company has an immediate competitive advantage if people see it has effective management and an employee-friendly environment.

Maximize Your Image

Use these tips to optimize your online company reputation in the eyes of candidates:

  • Have an excellent social media presence. Share ongoing updates on new products, innovations, positive initiatives and community involvement. At the same time, practice active social listening to stay abreast of what people are saying about your organization. If you notice a pattern of negative comments, use this information to change for the better. When a candidate sees you really care about your employees and your customers, they’ll want to be part of your team.
  • Establish a social media policy. If you don’t already have guidelines about what your employees should and should not say about your company online, now is the time to set these standards. Content can go viral in the blink of an eye.
  • Respond to all reviews. This include negative ones. Job seekers watch to see how businesses respond. Responding promptly and politely shows your regard for both internal and external customers.

As you continue to build your employer brand image – both on- and offline – work with StaffMasters for the best results in 2017 and over the long term. We’ve been developing customized staffing and talent management solutions for employers throughout the Carolinas for more than three decades. Contact us today to learn more.


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