Research supports a premise that really shouldn’t surprise anyone: Happier employees are more productive employees. A recent example is a study done by the Social Marketing Foundation and the University of Warwick’s Centre for Competitive Advantage in a Global Economy. It showed that productivity increased by an average of 12 percent, and as much as 20 percent, among happier workers.

By contrast, “real-world shocks” such as the loss of a loved one, resulted in a happiness decline and associated drop in productivity for up to two years.

To keep people happy, keep them motivated and engaged. As a result, they’ll want to maximize their contribution to the greater success of your company.

Here are some tips for building employee engagement and along with it, productivity:

  • Get to know your employees as individuals. Learn about their values, interests, challenges and aspirations. Take a genuine interest in their personal lives. This will make a significant impact on how much they, in turn, care about your business.
  • Offer opportunities for growth and development. Tap into people’s best potential via coaching, mentoring, skills workshops and increasing responsibilities. Beyond just professional growth, offer chances to learn new hobbies and enhance fitness and wellness, and allow employees time to focus on their passion projects.
  • Communicate early, clearly and regularly. Keep employees constantly informed about the state of your company – and what it means to them. This includes the good, the bad and the ugly. If you expect honesty and transparency from them, model this in the way you communicate with them.
  • Set and communicate the overall vision and mission of your company, and then empower people to have a personal impact on how goals are achieved. Encourage calculated risk taking and introduce opportunities to solve problems as a unified team.
  • Reward and recognize. Celebrate milestones and accomplishments. Remind employees that their roles are important, and reassure them they have the potential to excel every single day.
  • Demonstrate humility. Show that you too are always growing and changing. Ask for their input and opinions and let them know their feedback matters.
  • Set SMART goals. For both individual and team performance, set goals that are SMART: specific, measurable, achievable, realistic and timely. SMART goals are essential to delivering quality and successful results.

StaffMasters has been developing hiring and workforce solution strategies for leading employers throughout the Carolinas for more than 30 years. Contact us today so we can help you address your talent management priorities.


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